Supplied materialPOP UP
Reverb × Amazon K-Cosme Black Friday Festival 3rd
Supplied material from a large K-Cosme event and the operations support available for similar projects.
View detailsSERVICE 02 / BRAND POP-UP MARKETING
Brand POP-UP Marketing
POP UP and on-site brand promotion in Japan, from planning and preparation through operations and reporting.
We build each activation around the brief, coordinating product experiences, sampling, promoters and staff, customer service, venues, and project stakeholders.
FIELD PROMOTION PARTNER
Turning a brand world into an experience that works on site in Japan.
We build the operating structure for POP UPs, product experiences, and promotions—from visitor service and creator visits to production support and post-event reporting.
FOR BRANDS LIKE
For brands like yours
- Korean cosmetics and beauty brands
- Fashion and lifestyle brands
- Brands planning a POP UP in Japan
- Brands running product-experience or sampling campaigns
- Companies planning on-site promotions at retail or event venues
SERVICE SCOPE
Practical work behind POP UPs and field promotions
Beyond staffing, we review venue conditions, roles, service standards, and visitor flow to build an operating structure for the brand's Japan activation.
POP UP and promotion planning
POP UP operations
Product experiences and sampling
On-site promoter and staff arrangement
Product presentation and customer-service support
Coordination with venues, retail facilities, and stakeholders
Equipment, delivery, and movement checks
On-site progress and operations management
Post-event reporting and feedback
View all support items
- POP UP and promotion planning
- POP UP operations
- Product experiences and sampling
- On-site promoter and staff arrangement
- Product presentation and customer-service support
- Coordination with venues, retail facilities, and stakeholders
- Equipment, delivery, and movement checks
- On-site progress and operations management
- Post-event reporting and feedback
SPECIALTY
Support areas
POP UP Planning / Operations
Product Experience / Sampling
Promoter / Staff Coordination
Customer Service
On-site Operations
Reporting / Follow-up
POP-UP OPERATIONS
From preparation to on-site delivery and reporting
We organize information between the brand and Japan-side venue and operations stakeholders so on-site decisions can keep moving.
- 01
Confirm objectives
Review experience, promotion, visitor-service goals, and venue conditions.
- 02
Design operations
Define visitor flow, required positions, responsibilities, and communication.
- 03
Build the field team
Confirm promoter, floater, supervisor, and other required roles.
- 04
Prepare
Organize product guidance, service standards, shifts, and day-of materials.
- 05
Operate on site
Support entry, queues, breaks, positioning, and VIP or media visits.
- 06
Report & review
Summarize delivery, on-site responses, and issues for the next activation.
SELECTED WORKS
Representative support scenarios
Examples of the support areas we can describe publicly.
Supplied materialFIELD TEAM
Promoters, floaters, and field supervision
Operating structures for service, product guidance, positioning, breaks, and visitor queues.
ConfidentialCREATOR / MEDIA VISIT
Creator and media visit support
Visitor routes, filming conditions, on-site attending, and stakeholder communication.
ConfidentialFAQ
Frequently asked questions
Can we consult from the POP UP planning stage?
Yes. We clarify the required scope from objectives and venue conditions to staffing, product guidance, and day-of operations.
Can you help define staff roles?
Yes. We clarify not only headcount but also the responsibilities of promoters, floaters, supervisors, MCs, and interpreter MCs.
Can you support filming or creator visits?
We review the visit purpose, filming conditions, rights, and venue rules before proposing attending and on-site coordination.
Can reporting be included after the activation?
Yes. We summarize agreed delivery items, on-site responses, and operational issues.
FROM PLAN TO ON-SITE DELIVERY
Contact usDiscuss Brand POP-UP Marketing
Contact us before the venue, date, or staffing plan is finalized; we can begin with the objective and operating structure.